Pure Romance Live Alive
Narrative & Storytelling
Brand Identity
Positioning
In-Market Strategy & Execution
Immersive Storytelling
Activations & Live Events
Redefine Pure Romance's vision and bring a new view of women's wellness to life across six brands.
Introducing the Pure Romance brand
Taking the plunge. Rushing to the dance floor. Leaving your worries and your umbrella behind. New sensations and new ways that make U feel alive. For all of life’s carefree, confident and empowered moments, Pure Romance reminds you to take a deep breath, raise your hands up and go for it. Inspired by that sense of aliveness, our visual identity powerfully represents thrill, excitement, community and living an empowered life.
Live Alive. Live Uncovered.
Inspired by a powerful sense of aliveness, we created Uncovered Skin Care: daily essentials to enliven and nurture your skin. We aim to help you embrace your unique self and the skin you’re in – imperfections and all. After all, sexy doesn’t start when the lights go out, it starts the moment the sun comes up.
Our visual identity keeps it simple with our black and white palette and products designed around function and benefits. We represent our brand with real people with real skin to develop an inclusive community living an empowered life.
The Healthy Living Collection
Wellness and self-care habits are key to being your best self. With powerful natural ingredients and essential oils, our HeLi healthy living collection makes self-care an energizing and inspiring part of your everyday. Balance your body and mind with exclusive blends and premium natural products that will quickly become must-haves in your wellness routine.
The Luxury Collection
It’s time to invest in your pleasure, your relationship, and your sexual freedom. Our Euforia collection gives you the very best in quality and features you won’t find anywhere else. From patented Caleo™ heating technology and 18-karat gold accents to discreet storage and charging stations, Euforia will always take your breath away.
Pure Romance Launch Event
4
new brands created within a new brand architecture, including growth in skin care, healthy living, luxury, and men's collections
120
packages refreshed in 9 months, with in-depth guidelines for each brand across marketing, collateral, and media assets