MIRIA™ by AVAVA

Introducing AVAVA

AVAVA entered the aesthetics market with a groundbreaking new class of FDA-cleared, non-invasive devices. Beyond its first revolutionary product, AVAVA required a cohesive and strategic brand foundation to redefine the aesthetic laser market. Working as an extension of their team to shape the story, the focus was on creating the brand and visual identity for a successful launch.

Two brand strategies were developed, distinguishing the parent brand from their first product and establishing a foundation for future brand evolution. The approach disrupted the laser market with unique scientific innovation, stressing agility and vision in the start-up environment.

Within the first 3 months of launching, AVAVA had secured an additional $35M in funding, demonstrating the vital role of a cohesive brand strategy for this startup.