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Earlens / Virsono

Logo Design

Develop a logo for the newly named Virsono Hearing Centers to identify, inspire, and leave a lasting impression.

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Logo Name Origin

The Virsono Hearing Centers name was created to better articulate and communicate our values and the impact offered to both patients and practitioners: a value that goes beyond a device or a technology to a relationship that improves quality of life and business success via access to the best clinicians in the United States, state-of-the-art technology, and a customer experience that is unparalleled.

 

The name Virsono carries a multi-layered meaning:

  • It starts with the root "Vir, hearkening to both the Italian word virtuoso (meaning both "virtuous" and "skilled"), while also referencing our hybrid virtual model, which allows patients to access the best audiologists' expertise virtually, no matter where they live. "Vir" is also Latin for hero, which is the role our clinicians play in the lives of their patients.

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  • The second part, "Sono," comes from the Latin word sonus, meaning "noise" or "sound," to denote exceptional sound and capability.

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Orion Design Portfolio. 2024.

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